Architects, suppliers and shoppers alike will agree that how a shop is presented, more often than not plays a significant role in shaping the customer experience. Depending on how the fixtures and fittings are in place, it will determine whether they will interest or disinterest a buyer. In fact, according to a 3M Corporation research, human beings process visuals 60000 faster than text. It’s for these reasons that the stakeholders involved in the presentation will work together to come up with a presentation that will be aimed at luring the shoppers, including and the shop fitters. This article focuses on some of the important aspects that should be paid attention to when looking for shop fittings Melbourne shops sell.
Human beings are visual beings
Apple, the mother company of iPhones is undoubtedly the most successful retailer in the world with 400 stores. They go big on display, spending roughly 6000 dollars per square foot in their shop display as well as fittings. The company is also said to spend 112.89 dollars to make an iPhone as well as ship them while retailing at 499 dollars. This means the rest is because of the presentation. This is a clear indication that high return on investment is directly proportional to the presentation.
According to research by the European journal on scientific research studies, shoppers tend to move quicker in shops that have a high volume playing in the background, but their pace is much slower in shops where the music is much quieter. This is a clear indication that music has some sort of power over their shoppers. Also, research indicates that the genre of the music that’s being played often will impact the buying. For instance, a slow tempo pop music is said to influence impulse purchases. It’s therefore imperative that store owners invest in speaker sets and have them professionally installed. Visit Showfront for more.
Other sensory effects
The smell and the ambience of the shop also are very important and impactful in the purchases. Smell for example is associated with memory ability and therefore in shop fittings Melbourne providers offer, this is a very important aspect that should not be overlooked. Also touch is a significant contributor as well with the likelihood of sales said to increase when shoppers have the ability to hold products.
The simplicity of a shop fitting is also an influential factor in shaping the impact on customer. Where there are no counters and simply tables, an opportunity is created for customers to navigate through the large spaces and might find something interesting as a result. This is because simplicity will always create an illusion that there is more to see, therefore, will keep the shopper in the store for a long time.
Presentation is a very crucial aspect of sale and will work hand in hand with other strategies to deliver results. It’s therefore crucial that companies in Melbourne buy the perfect shop fittings Melbourne providers have and take advantage of these great advertising tools.>